Growth that lasts, for brands built to endure
Senior Growth, Brand & AI Advisor for Consumer Brands at Inflection Points
Mt. Hood Loop Trail, Oregon
Three reasons to have a conversation with me:
#1. You know AI will change everything. You just can't get it out of the pilot phase.
Individual contributors are experimenting. A few tools have been tested. But it hasn't translated into how your team actually works—and every week that passes, the gap between what's possible and what's operational widens. The challenge isn't awareness or ambition. It's that embedding AI into real workflows, in ways that protect brand integrity and actually stick, requires someone who understands both the technology and the brand deeply enough to know where the lines are.
I believe your size is an advantage here, not a liability. Small and mid-sized brands can move faster on AI adoption than the slow-moving enterprise brands—and I can help you do it in a way that's brand-safe and operationally sound.
Four Pass Loop, Colorado
#2. The playbook you've been running isn't working anymore
Paid media costs are up, marketing ROI is down, and the DTC economics that once made sense no longer pencil out. New customer acquisition has stalled, your email list has heard from you enough times that organic growth feels like squeezing water from a stone, and your wholesale partners are watching inventory sit quietly, losing confidence in your ability to move product. This isn't a channel problem. It's a signal that your underlying growth model has run its course and needs to be rebuilt around brand demand, not just performance spend.
I believe in a growth strategy rooted in building brand awareness that drives DTC and retail sales—delivering higher-value visitors to your site and genuinely interested buyers to your retail partners.
Devil’s Dome Loop, Washington
#3. You're headquartered outside North America — and the market isn't performing the way you expected.
Whether you're already in the U.S. and not getting the traction the brand deserves, or you're preparing to enter and want to get it right the first time, North America has a way of humbling brands that arrive without a local guide. The cultural nuance, channel dynamics, and retailer relationships that make the difference between a credible launch and a costly lesson aren't things you learn from the outside. They're things you earn from the inside.
I am a proven local partner who has led U.S. market entry—who understands the commercial realities, the brand translation, the DTC and retail landscape, and the operational pressures, because I’ve lived it firsthand.
Cascade & Paintbrush Canyons Loop, Wyoming
Trusted by
I work directly with founders and leadership teams to build durable growth—growth that’s driven by brand strength, repeat customers, AI systems, and a clear strategy for what comes next.
I’ve spent my career inside brands that live at the intersection of culture, storytelling, performance, and commerce. I’ve led global marketing teams, launched brands into the U.S. from Europe, scaled DTC and retail businesses, and built my own company. I understand the ambition—and the constraints—of operating across all stages of growth.
Set up a time to talk about how I can help you.
What I offer
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Performance media shouldn’t be your main growth engine. I help brands increase demand that shows up everywhere—organic search, direct traffic, retail conversations, and cultural relevance.
I’ve led brand teams that meaningfully increased brand awareness and search demand while improving the effectiveness of performance marketing, not replacing it. The goal isn’t “more spend.” It’s a stronger signal in the market.
The result: More people actively looking for your brand—and trusting it.
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The easiest revenue to grow is the revenue you already earned once.
I design email, SMS, and loyalty strategies that feel human, not automated—programs that reflect how your customers actually live, train, travel, and recreate. I’ve helped brands drive significant gains in email conversion and repeat purchase while protecting brand voice and customer trust.
The result: Higher lifetime value, steadier cash flow, and a deeper customer relationship.
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AI is already changing how marketing teams work—but most brands either over-complicate it or avoid it altogether.
I help teams apply AI in practical, brand-safe ways: faster content creation, smarter personalization, better insights, and less operational drag. No hype. No black boxes. Just tools your team can actually use.
The result: More output, better thinking, and less burnout—without losing authenticity.
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Expanding into the U.S. or North America is as much a brand challenge as it is a commercial one.
I’ve led full-scale market entry from EMEA into the U.S., building teams, go-to-market strategies, and omnichannel foundations that balance brand storytelling with revenue reality. I understand the cultural nuance, channel mix, and operational pressure because I’ve owned it firsthand.
The result: A confident, credible entry that sets your brand up to win long-term.
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This practice area is effectively our catch-all bucket. We've been there, done that, and seen (most of) it all before.
If you're facing a specific channel challenge (retail, e-commerce, marketplace), want advice on planning growth across your team (org design), or simply need an experienced counselor to bounce ideas off, especially if you're a founder or brand leader, drop us a line.
The result: you gain a independent senior counselor who can offer you unvarnished feedback and solutions to move you forward.
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For brands selling into retailers, whether via in-house sales teams, independent reps and agencies, or distributors, we can help you develop and implement Go-to-Market processes, prep for your next sales meeting, or build your new wholesale marketing strategy.
For those selling goods or services in the B2B space, we can work with your team to develop new B2B marketing strategies. From storytelling on your site to LinkedIn campaign strategies and execution to collateral and sales materials.
The result: delight reps and buyers, win bigger orders and drive more sell-through. Or drive more leads and win more new customers.
Rae Lakes Loop Trail, California
Loop trail is a metaphor for how teams build great brands and businesses. It’s about building cycles that create momentum, forge relationships, and spin your flywheel faster.
Loop Trail Strategies is rooted in that belief: growth isn’t a sprint to an endpoint. It’s a continuous cycle of trust, value, innovation, and return. When customers choose to come back—not because they were pushed, but because they want to—that’s when a business becomes truly powerful.
Why “loop trail?”
Three Sisters Loop, Oregon